Episode 73: Clemens Froelich

by | Oct 29, 2024 | Coaching outdoors, Highlights

“Being outdoors, simply allows me to be myself”

Austrian born Clemens Froelich is from Brussels and is the founder and owner of The Forever Project and published author of “Misogi Mindset: transforming lives, one adventure at a time”.

Clemens shares his early years of nature connection right through to memories of family connection to brothers, father, and of course the mountains and the small farms, sometimes drinking cow’s milk and playing in the hay.

Clemens shares his thoughts that while in the outdoors, either on his own or with others, somehow our normal set of rules are changing in a way, they are much more authentic and natural, it allows you to be there without filters, and that’s what makes it so special.

This is an honest, authentic story about how difficult it can be to step away from the corporate world, which, yes, has its own challenges and yet Clemens experiments and tries things that 2 years ago he would have never considered. And suddenly, these things begin to evolve, and confidence grows and a new life identity begins.

Clemens brought his adventuring aspect from his early days into his outdoor coaching by taking people and groups on night hikes around Brussels. Weaving his coaching, facilitation and adventure into an identity that is only now recently starting to work its magic. Seeing what he wanted, what clients wanted and what skills he had and bring ingit all together is a very interesting journey.

His book “Misogi Mindset: transforming lives, one adventure at a time” is a result of one of Clemens 160 kilometres hikes last year in Belgium. He wanted to write something which is quick and easy to digest, and ultimately inspires others to go out and do their own Misogi adventures – based on Japanese Samurai rituals from ancient times, which involve purification under icy waterfalls to sharpen the mind and strengthen the whole body for the difficulties ahead. Clemens goes on to explain how he has weaved the Misogi mindset into his coaching work and helps others to develop their own Misogi mindset.

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Our guest

With a background as a Big 4 consultant and financial services professional and over a decade of corporate leadership experience, Clemens has shifted his focus to outdoor business coaching (ICF ACC certified), facilitating “walkshops”, “teamdreambuildings” and creating small and large adventure experiences for companies and individuals alike, such as facilitated night walks in and around European capitals.

“Think Outside: No Box Required” and “Courage over Comfort” are the key principles that guide his decisions and actions.

Clemens is also an author and ultra-endurance athlete, driven to inspire people to reach their full potential and stretch their comfort zones. His book “Misogi Mindset: Transforming Lives, One Adventure at a Time” is a guide to transforming lives through adventure challenges. The book provides a blueprint for those seeking a mindset shift towards personal growth and self-improvement by testing their physical limits with a Misogi adventure, a practice rooted in Japanese tradition.

His company, The Forever Project, and its mission are as simple as they are complex: to reconnect 50 million people to nature and the outdoors. Why? Clemens invites you to have a (virtual) walk together to find out.

In short: Clemens is building a business by day & is an adventurer by night.