Episode 48: Garry Pratt

by | May 16, 2023 | Coaching outdoors, Highlights

“Being outside in nature, and especially moving in nature, are backed up by science as the major ways to fire up creativity”

Garry is the author of “The Creativity Factor”, which uncovers the importance of creativity in business success and clarifies how you can use time spent outdoors to fully harness your creative potential.

From being the co-founder of multiple tech start-ups, entrepreneur-in-residence at the University of Bath to leading walking events in the Atlas mountains in Morocco and beyond, Garry found his thinking ‘space’ and inspiration outside, with the absolute conviction a desk is a dangerous place from which to view the world.

Discover how the numbers 23-3-3 are fundamental to spending time immersed in nature, how the what3words app can actively fire the imagination and the innate power of natural story telling. Garry highlights the need to shift our deeply embedded business culture perceptions, where activities indoors are classified as ‘work’ opposed to outdoors ‘leisure’.

This episode is packed full of the latest science and recommended resources which sign post a whole new level of creativity to enhance your imagination, and deepened your coaching conversations.

Listen to the podcast

Watch the podcast

Our guest

Garry Pratt is the author of The Creativity Factor; recently published by Bloomsbury in the UK and US, as well as co-founder of an innovative sensor technology start-up.

Previously, as Entrepreneur in Residence and Teaching Fellow in Entrepreneurship at the University of Bath, he ran an accelerator programme, mentoring over 100 founders of high-tech, high-growth potential digital start-ups and scale-ups in areas such as med- tech, AR/VR and AI.

Garry is also co-founder of the Outside/community and Walking Leaders, where he serves as mentor, facilitator and guide on walking expeditions intended to cultivate creative/outside thinking in business leaders, teams and entrepreneurs.

His corporate background includes senior positions in the pre-dotcom tech world across the US and Europe, co-founder of a chain of specialist cookshops and then Teachit, a leading educational digital content provider which he exited in 2011.